I'm a consumer Product Manager with 15+ years of experience building products used by millions (FreshBooks 30M, TunnelBear 10M). My eye for design and user experience has earned my work multiple features on Reddit’s homepage and the App Store's Today page.

I specialize in taking ideas from Zero to One—guiding products through experimentation, validation, and growth. I also build teams from the ground up.

As the founder of three software businesses, I bring end-to-end product expertise, including the programming. This allows me to lead teams across disciplines and speak from a position of having been in the trenches. I’m also more than happy to get my hands dirty.

Finally, with 12 years studying human psychology, I design products that resonate with people’s deeper emotions, motivations, and values.

My app for remembering the the most important people in your life. Featured on the App Store ★ 4.6
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My writing about product and technology through the lens of human psychology.
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I offer ongoing mentoring (limited slots) and one-off times for any product-related conversations.
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Recent Posts

Featured

The two types of projects

It’s important to understand what kind of project you are dealing with. Mistaking a heavy lift project for a simmering one makes life more difficult.

Update: One year and 1300hrs

Almost 1 year and 1300hrs learning the biggest things since university.

Developing your unique leadership style

Four simple steps to developing your own, unique leadership style.

Leadership is not a skill, it's who you are (and this one truth)

This one human truth explains why people good, bad, and unlikely become leaders

My first impressions with the Vision Pro

Last night I tried a Vision Pro and it reminded of the rare moments when a piece of tech changed some part of my life.

Tim Cook's Blindspot: Why Vision Pro Might Miss the Mark

Understanding the human factor in technological revolutions

Leading with genuineness

In the business world where perfectly polished personas are the norm, one quality stands calmly and defiantly out of place: genuineness.

Motivating people

A motivation framework for your team.

A fun app icon switcher

Another progress report on the way toward rebuilding my app in SwiftUI. In this update, I demo the app icon switcher, which is quite unique compared to the typical ones you see in apps and the new birthday pre-reminders.

The 1000 hour rule of learning something new

There's that 10,000 hour rule of thumb for becoming an expert; there's a similar one around 1000 hours for learning something new.

👹 666hr update: Learning Programming

I would consider this for a v1 — very proud to have gotten this far.

Elon Musk Dealbook 2023 — The Demons Begin the Dismantling

We are beginning to see Elon Musk’s demons dismantle everything he’s built.