Product Management Truth – Some things can’t be shown on a spreadsheet

Businesses are driven by data but people are driven by emotion. This poses a problem for the Product Manager trying to justify the costs of unquantifiable qualities like how something “feels.” Spreadsheets are tools of businesses, not artists, so if it’s not in your company’s culture to invest in experiences, you’ve got to get creative. Look for a sympathetic designer, find a competitor that does and is kicking your ass, I once paid a freelancer out of pocket to get an animation into a feature. Hack it! Most business decisions will be made from a spreadsheet… the best Product Managers don’t fight that, they roll with it.