Posts in Product Management
How to hire a remote freelancer

As a non-technical founder, I’ve always had to find people to help me build my ideas. Many freelancers over the years didn’t work out, costing me a lot of time and money. Looking back though, the problem always came back to me and my approach. This post shares the system I use today that's based on the lessons I’ve learned, and which has led to a string of great hires.

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Warehouse analogy for managing a backlog

An out of control backlog is a drain on a team: work gets lost, time’s wasted, everyone's anxious, and morale drops as it never seems to stop growing. The problem with the accepted practices of backlog management is that they require a lot of overhead to keep things organized. Here are a few simple rules I took from my time working in warehouses that will help keep your backlog under control with less work.

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Unarticulated user needs

I came across an interview with Microsoft’s CEO Satya Nadella. He described one of their purposes as a company to meet the “unarticulated needs” of their users. This was a phrase I’d never heard in a design context before and it caught my attention.

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