There are two types of projects and understanding what type of project you're dealing with is halfway to making it successful.
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Product managers need to be students of these areas to avoid costly blindspots.
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Are you doing what PMs were doing in 1931, when the discipline was created? Will you be doing the same thing in a few years?
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The feelings people have about your product are not easily created.
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There are two definitions of the word myth, and the uncommon one is more useful in product design.
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As Product Managers we aspire to build products that millions of people will use, but designing for your millionth user is different than designing for your thousandth.
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When it comes to consumer products, Dieter Rams is the Design Moses and every Product Manager should internalize his 10 Principles of Design.
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Product Managers should assume the world is chaotic and prepare for it, rather than think they understand it.
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Every person you’re selling your product to is on their own hero’s journey. If you can create something that helps them along, you’ll be successful.
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Insights that lead to product breakthroughs are by definition uncommon, so creating great products means finding people that think different. And where do you find these people? Bus stops.
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Businesses are driven by data but people are driven by emotion. This poses a problem for the Product Manager.
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Liberate creativity and speed by giving yourself and your team the freedom to be wrong.
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Applying the millenia-old Taoist principle of the Uncarved Block to product design.
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The all-time great product companies consider the spreadsheet and the soul. The justifiable and the unexplainable. Everything needs to make financial sense but also connect with something deeper.
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I came across an interview with Microsoft’s CEO Satya Nadella. He described one of their purposes as a company to meet the “unarticulated needs” of their users. This was a phrase I’d never heard in a design context before and it caught my attention.
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It feels good to say you should "Never settle". It means you have high standards and live with principles. However, Ive learned over the years that it can cause you to focus on the wrong things and waste valuable time. The solution is settling.
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